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Alec Brazeau

I think that in order for businesses/companies/organizations to include sustainability in their business model in a way that all patrons and customers can agree upon, the business needs to frame sustainability in an economic and rational way instead of a "green" and environmental way. Tell me how much the company saves by installing solar panels, don't tell me why its the "right" thing to do. While being sustainable is actually the "right" thing to do, not everybody sees it that way, or frankly cares enough to act upon it. Some people need to be convinced that having a sustainable business model is important money-wise as well as environmentally.


(I realized the comment I tried to post a few weeks ago didn’t actually post, so I am reposting it per Bruce’s instructions)

I agree with your point about consumers facing challenges with bounded rationality. Often the information we need to make sustainable purchases isn’t available. In my own experience, I’ve struggled to find clothing brands that are produced without severe environmental or human rights impacts, simply because of the lack of transparency in the clothing industry (although maybe the sustainable apparel coalition will help change that!).

Availability of sustainable products can also be a challenge. I recently tried to convince my sister to purchase more sustainable food from her local grocery store. She was interested in the idea, but found that the grocery store near her didn’t carry any Marine Stewardship Council certified products. She’s not willing to shop further afield, which makes it challenging for her to change her shopping habits.

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