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Sam Krasnobrod

Referring to section 3 of your post – I hadn't thought about the investor aspect, only the public who sees the benefit in purchasing a product deemed more sustainable after VCI analysis. I suppose this can be viewed in two ways: the first would be that companies already succeeding will continue to fair better, and will receive more investor support; the second will be viewing the VCI as a coercive tactic to force companies to strive for achieving a higher/better rating. With regard to the latter, when companies strive for becoming the best, it can result in a series of market driven policies. VCI's may induce a level of momentum that could lead to wide-spread use of a best-practices model, which would (theoretically) continually get better as investors fund the most successful ventures.

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