I’ll be the first to admit that I was a little confused by direction taken by Section 3 of Systems Thinking Made Simple. While Section 1 was all about how to democratize systems thinking, so that anyone could apply to any problem, Section 3 seemed primarily targeted at company founders or CEOs. It was challenging for me to envision how I would influence the Mission -> Vision of the larger project I am working on, as an intern. However, there was one idea that jumped out at me in Chapter 11, which I thought anyone could really use to influence how their organization approaches wicked problems.
In Table 11.3 (p 208), the Cabreras summarize points for effective intervention (somewhat similar to Meadows’ system levers). A line divides the figure into top and bottom, with the bottom representing points where you may have the most influence and the top representing points where you have the least influence. I think it would be interesting to try to identify these areas of most and least influence for energy efficiency, which is the topic of my capstone project.
Convincing people in the residential sector to undertake major energy efficiency upgrades is something of a wicked problem. There’s a general lack of knowledge about how energy is used in the home and what homeowners can do to save energy. It’s also difficult to convince homeowners to pay more upfront to get more savings over the long-run, especially since most homeowners aren’t sitting down to do a complex financial analysis. Additionally, it can be difficult to convince homeowners to make upgrades they can’t see, such as insulating their home. The list goes on. Perhaps as a result of these many barriers, energy interventions can get very complicated both internally and from the perspective of the homeowner. These interventions often involve a whole slew of touchpoints, from online advertising to in-person energy audits to entire networks of installation contractors. In addition, programs are crowded with various program and market actors with differencing motivations and objectives.
I think it would be potentially enlightening to sit down and try to map out all of these different factors using the DSRP framework. I’m hoping this will yield some insight into both what the simple rules behind this complex system may be, as well as where we might have the greatest potential for change. I’m not totally sure what the outcome of this analysis will be, but I think a fresh perspective on this issue will help.
Question: Where there ideas from Systems Thinking Made Simple that you think you may be able to apply to your capstone work?